Introduce Global Games

Bring famous international games to Iraq – from classic Euro-boardgames and American family games to the latest Japanese trading card games – all in their original quality. We aim to be the exclusive distributor in Iraq for top brands, ensuring availability and fair pricing.

Promote Social Play

In a world of digital screens, we champion the joy of face-to-face play. Whether it’s a family gathering around a new board game on Eid, or teenagers at a café dueling in a card game, we want to foster social interaction and community bonding through games. (Studies worldwide show that board games can improve critical thinking and bring people together – we see this as both fun and educational for Iraqi youth.)

Build a Collector Community

Put a spotlight on collectibles – from trading cards to figurines and hobby models. The thrill of collecting, trading, and displaying is a culture of its own. We plan to nurture this by providing not just products, but knowledge (guidebooks, events, meetups for collectors).

Education & Skill Development

Highlight the educational benefits of many games. For instance, strategic board games can teach planning and teamwork; trading card games encourage reading and math; hobby model building fosters patience and creativity. We will work with schools and youth centers to incorporate hobby activities as learning tools.

Events & Tournaments

Establish a calendar of events – local tournaments for card games, board game nights, quiz competitions, maybe even Iraq’s first Comic-Con-style hobby convention down the line. These events create excitement and sustain engagement.

Infrastructure & Support

Develop the retail and distribution infrastructure needed for a sustainable hobby industry. This includes flagship hobby stores in major cities, partnerships with toy retailers, and training staff who can guide newcomers. We’ll also offer after-sales support (replacement parts, missing pieces, etc.), so customers can buy with confidence.